Services

Most consulting engagements start with a proposal. Ours start with a diagnostic.

You should see the specific problems we’d fix before committing to have us fix them. Every engagement at CKI Labs begins by making the problem visible, specific, and measurable. No generic findings. No “here’s what’s wrong in general.” We show you exactly where your company stands in the AI era, then you decide what to do about it.

CKI Labs is a web strategy and AI visibility consultancy. We work with manufacturers of high-consideration products, whether the buyer is a business evaluating industrial equipment or an individual buying a six-figure boat. The common thread is meaningful deal size, technical buying process, and a research window long enough that AI conversations now shape the outcome.

How engagements progress

Work flows in a predictable path, and you can stop at any layer.

  • 1

    Free diagnostic

    Reveals whether AI systems even consider you in your category.

  • 2

    Diagnostics

    Quantifies the problem with real data from your site and real probes against AI systems.

  • 3

    AI Revenue System Audit

    Produces a prioritized roadmap across all three layers of your AI findability and conversion infrastructure.

  • 4

    Implementation retainer

    Executes the roadmap, with monthly measurement so you see whether the work is moving the numbers.

Most clients start at the free or productized layer and progress when the findings justify it. Some come in at the audit layer because they already know they need a full picture. Either works.

Free Diagnostic

AI Readiness Snapshot

We run a focused set of category queries against two AI platforms to check whether AI systems include you when buyers ask about your category. You get a short report showing your inclusion rate, the tier at which you appear (mentioned, recommended, or default answer), and which competitors are winning the recommendations you’re missing.

This takes about a day. It’s free. We offer it because most companies have never checked whether AI considers them at all, and the answer is frequently worse than expected.

The snapshot intentionally does not cover representation accuracy or hallucination identification. Verifying what AI gets right or wrong about your company requires a documented Fact File, which is foundational work we build inside the Brand Confidence Index Diagnostic. The free snapshot tells you whether you have a presence problem. The paid diagnostics tell you why and what to do about it.

Diagnostics

Three fixed-scope offerings. Two-week turnaround. No proposal required.

Clarity Diagnostic

$3,500

Are you telling AI the right story? We start by building a verified Fact File for your company, cross-referencing your website claims against external sources and documenting what’s true, what’s unverifiable, and where your own materials contradict each other. Then we score your information infrastructure across five factors: Accuracy, Consistency, Specificity, Recency, and Context. We map every significant piece of content on your site against an evidence strength scale and calculate where you stand.

The Fact File is the foundation. Without it, every accuracy claim is a guess. With it, every downstream finding is defensible.

You get:

  • Verified Fact File documenting what’s true, what’s unverifiable, and where your own claims contradict each other
  • Full Brand Confidence Index score with factor-by-factor breakdown
  • Evidence strength distribution across your site
  • Prioritized Trust Debt inventory
  • Specific corrections ranked by revenue risk

This diagnostic does not cover how AI systems actually represent you in category recommendations. That requires the Discovery Diagnostic.

Discovery Diagnostic

$3,500
Do people discover you through AI? We run 20 to 30 query iterations across four AI platforms using displacement probes, recommendation probes, and authority probes specific to your category. Then we log exactly how often you appear, at what tier, and how AI describes you when it includes you.
You get:
 
Inclusion rate across all four platforms
Tier positioning (mentioned, recommended, or default answer)
Competitor representation comparison
AI statement log flagging contradictions with your public website
 
This diagnostic documents what AI says but cannot verify accuracy on its own. Identifying true hallucinations (AI claims that contradict verified facts) requires pairing this with the Brand Confidence Index Diagnostic. The bundle below includes both, which is why verified hallucination identification is listed there.
 

Conversion Diagnostic

$4,500
Close the deal. We evaluate your site against the five conversion readiness criteria for AI-shaped visitors: Clarity, Intent Alignment, Evidence Proximity, Structural Extractability, and Validation Speed. Then we map the Context Gaps between what AI tells buyers about you and what your site delivers when they arrive.
You get:
 
Scored evaluation across all five criteria
Context Gap inventory organized by visitor intent
Experience Debt list, prioritized
Specific Intercept Page opportunities
 
This assessment evaluates your current site. It doesn’t include implementation work.
 

Bundle

All three diagnostics for $9,500. Saves $2,000 versus buying them individually.
The bundle also unlocks verified hallucination identification, which requires both the Fact File (built inside the Brand Confidence Index Diagnostic) and the AI query data (captured inside the AI Selection Probability Probe Report). Neither standalone diagnostic can produce verified hallucination work because the evidence exists on both sides of the comparison.
 

AI Revenue System Audit

$15,000 | Four-week engagement

The flagship. Full diagnostic across all three layers plus the connections between them: how your Clarity feeds (or fails to feed) your Visibility, how Answer Architecture performs at each of the three gates, where the Proof Loop is breaking, and what a prioritized remediation sequence looks like.
You get:
 
Verified Fact File
Complete Clarity Diagnostic with evidence strength distribution
20 to 30 query Visibility Diagnostic across four platforms
Verified hallucination identification across all four platforms
Full Conversion evaluation
Answer Architecture gate analysis (Extraction, Correlation, Synthesis)
Proof Loop gap diagnosis
90-day remediation roadmap with priority-ranked backlog
Executive presentation walking leadership through findings
 
This replaces the discovery phase most consultancies bury inside a retainer. You see everything before committing to anything downstream.

Implementation

Retainers start at $6,500 per month with a six-month minimum. Scope varies based on what the audit surfaced, so retainers are priced against the work rather than packaged into tiers. Common activities include monthly Visibility cycles, quarterly Clarity re-assessment, content and Intercept Page execution against the roadmap, schema and structured data implementation, and Correction Architecture buildout.

If you’ve completed an audit, we’ll quote the retainer based on findings. If you haven’t, we’ll want to do the audit first. Scoping implementation before diagnosis is how consultancies end up doing the wrong work.

Strategic Advisory

$4,000 per month

For companies with internal teams who want the framework but not the execution. Monthly strategy call, Slack access for questions between calls, quarterly Clarity and Visibility review, and early access to new diagnostic releases.

This works when you have capable people internally who know how to execute. It doesn’t replace them.

Project Work

Fixed-scope projects when you know exactly what you need:

  • Intercept Page build: $3,500 per page
  • Schema and structured data implementation: $5,000 to $9,000 depending on site size
  • Evidence Architecture rebuild: $7,500
  • Correction Architecture system: $12,500

Most project work happens inside a retainer. We’ll take standalone projects when the scope is genuinely bounded and doesn’t require diagnostic work upfront.

Ready to get started?

If you're evaluating whether CKI Labs fits your situation, the fastest first step is the free AI Presence Snapshot. You'll have a concrete report in your hands within 48 hours showing whether AI systems consider you in your category at all, and if so, at what tier.

See where you stand with AI.

A free three-part snapshot.

We measure whether AI understands your business, whether AI picks you when buyers ask, and whether your site closes the deal when AI sends someone over.